Typography

Primary, Secondary, Tips, Minimum Size

Primary and Secondary Typefaces


Just as we choose different words to convey different messages, the typography we use can have a profound effect on our communications. Consistently using the official fonts selected for Pacific strengthens and reinforces the brand.


Typefaces available through Adobe Fonts.

Primary: Bely Display + Family

Bely Display Bely Regular Bely Italic Bely Bold Bely Bold Italic

Secondary: Neuzeit Grotesk

Neuzeit Grotesk Light Neuzeit Grotesk Regular Neuzeit Grotesk Bold Neuzeit Grotesk Black

Bely Display + Family

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+>?:;”

Download Bely

Neuzeit Grotesk

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+>?:;”

Download Neuzeit Grotesk

System Alternatives


System fonts can be used together as alternatives.

Primary System Font Alt: Georgia

Secondary System Font Alt: Arial

Google Alternatives


Google fonts can be used together as alternatives.

Primary Google Font Alt: Ramaraja

Download Ramaraja

Secondary Google Font Alt: Archivo Black

Download Archivo

Tips


LABEL TEXT

Neuzeit Grotesk Black is the only font label text should appear. It must always be in ALL CAPS and have appropriate tracking for legibility.

HEADING

Bely Display is the only font that should ever be used for headlines.

UNDERLINE

Underlines should be used sparingly as a vehicle to show extra emphasis specifically on one word of a headline. The underline should always follow the proportions shown on this page. It should also always either be Pantone 282, 165, or 419 C.

SUB-HEADING

Sub-headings should appear in Bely Regular or Bely bold, never Bely Display. It may also appear in the Neuzeit Grotesk font family, but in either font, it must always be in sentence case, never ALL CAPS

PARAGRAPH TEXT

Paragraph text should primarily appear in the Neuzeit Grotesk font family but may also appear in Bely Regular or Bely bold, never Bely Display. With use of either font, it must always be in sentence case, never ALL CAPS. Bold text should only appear when you’d like to emphasize something of importance within paragraph text. It should not be used for the entire paragraph.

Minimum Size Requirements


Text examples shown here are the minimum size requirements for each text style to reach best possible legibility in design in print and web applications. The size of text will differ drastically depending on the size of the application, but text styles should never appear smaller than shown on the example below.

LABEL TEXT

Neuzeit Grotesk Black

5 pt. type / 6 pt. leading +425 tracking

HEADING

Bely Display

18 pt. type / 20 pt. leading -10 tracking

UNDERLINE

BELY DISPLAY (UNDERLINE) Weight: 7pt. / Offset: 5 Stroke: solid

SUB-HEADING

BELY REGULAR 12 pt. type / 13 pt. leading +25 tracking

PARAGRAPH TEXT

NEUZEIT GROTESK BOLD & LIGHT 8 pt. type / 11 pt. leading default tracking